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The BBB is flagging its “clinically proven” claim for Biossance Squalane & Maine Algae Eye Cream.
May 9, 2024
By: Lianna Albrizio
Associate Editor
The Better Business Bureau (BBB) National Programs’ National Advertising Division (NAD) recommended that Amyris Clean Beauty, Inc. modify its claim that its Biossance Squalane & Maine Algae Eye Cream is “clinically proven to quickly and visibly lift, firm and diminish the appearance of fine lines for a revitalized eye area.” The modification aims to reflect that the “quick” and “visible” results relate only to hydration and “the appearance of fine lines,” according to officials. ...
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